Final exam-Current Situation with Coca Cola

A: Hey, did you read the article on NY Times?

B: What is that?

A: There is one article about COVID-19 effects on Coca Cola. It said normally, people drink Coca Cola anywhere and anytime. However, people cannot go out anywhere this time because of COVID-19. Then, people started to stack up the Coca Cola in their storage like a daily necessity. So loyal customers of Coca Cola are still with Coke, even though people have been under quarantine. But I just heard that Coke sales were off with significant digits this quarter, anyway, people reduced external activity this time.

Ch 18. Social media and Marketing of Coca Cola

Ch 18. Social media and Marketing of Coca Cola

YouTube was the first social media platform Coca Cola joined. Their first ever YouTube channel went live on January 1, 2006. At present, they have 677, 555 subscribers and millions of views on each post. Coca Cola today has over 96 million fans on Facebook. Coca Cola publicizes ads, endorsements, applications on Facebook.

Ch 8. Segmenting and Targeting Markets of Coca Cola

Ch 8. Segmenting and Targeting Markets of Coca Cola

Coca Cola tries to cultivate fervent fans who can be loyal consumers, of Coca Cola, regardless of the age groups. Among all age groups, Coca cola takes a friendly and everyday approach, especially for 10-20-year-old consumers. They are endeavoring to be part of people's life as daily products.

Ch 15. Marketing communications of Coca Cola

Ch 15. Marketing communications of Coca Cola

Coca Cola has a lot of competitive advantages, such as strong brand equity, global presence which is a lot of branches, cheap and reasonable pricing strategy, various product portfolio not only soda products, concrete customer loyalty and, attractive advertisements and promotions.

Ch 10. Product concepts of Coca Cola

Ch 10. Product concepts of Coca Cola

Frank Robinson put the name combining main ingredients' names in 1886. Next year, he made the logo of Coca Cola which everyone knows nowadays. Raymond Loewy, designer renewed classic bottle to new model as the “perfect liquid wrapper,” in 1955. This new bottle has been celebrated in many fields.

Ch 17. Personal selling and Sales Management of Coca-Cola

Ch 17. Personal selling and Sales Management of Coca Cola

Step 1: Generating Leads

Step 2: Qualifying Leads

Step 3: Approaching the Customer and Probing Needs

Step 4: Developing and Proposing Solutions

Step 5: Handling Objectives

Step 6: Closing the Sale

Step 7: Following Up

Mostly Coca Cola company use social media to do these seven steps.

Ch 16. Advertising, Public Relations and Sales Promotion of Coca-Cola

Ch 16. Advertising, Public Relations and Sales Promotion of Coca Cola

https://www.youtube.com/watch?v=ufnZ-JLyBnk
Coca cola takes a friendly and everyday approach for 10-20-year-old consumers. For that reason, their advertisements feature groups of 10-20 year-old, rather than famous actors or models. Thus producing an image that they are accessible whenever and anywhere in everyday living like daily goods. That advertisement displays their goal exactly.