Ch 8. Segmenting and Targeting Markets of Coca Cola

Ch 8. Segmenting and Targeting Markets of Coca Cola

Coca Cola tries to cultivate fervent fans who can be loyal consumers, of Coca Cola, regardless of the age groups. Among all age groups, Coca cola takes a friendly and everyday approach, especially for 10-20-year-old consumers. They are endeavoring to be part of people's life as daily products.