Ch 16. Advertising, Public Relations and Sales Promotion of Coca Cola
https://www.youtube.com/watch?v=ufnZ-JLyBnk
Coca cola takes a friendly and everyday approach for 10-20-year-old consumers. For that reason, their advertisements feature groups of 10-20 year-old, rather than famous actors or models. Thus producing an image that they are accessible whenever and anywhere in everyday living like daily goods. That advertisement displays their goal exactly.
Coca cola takes a friendly and everyday approach for 10-20-year-old consumers. For that reason, their advertisements feature groups of 10-20 year-old, rather than famous actors or models. Thus producing an image that they are accessible whenever and anywhere in everyday living like daily goods. That advertisement displays their goal exactly.
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