Ch 17. Personal selling and Sales Management of Coca-Cola

Ch 17. Personal selling and Sales Management of Coca Cola

Step 1: Generating Leads

Step 2: Qualifying Leads

Step 3: Approaching the Customer and Probing Needs

Step 4: Developing and Proposing Solutions

Step 5: Handling Objectives

Step 6: Closing the Sale

Step 7: Following Up

Mostly Coca Cola company use social media to do these seven steps.