Ch 6. Consumer decision making of Coca Cola

Ch 6. Consumer decision making of Coca Cola

First, evoked set which are popping up when we think about Coke, of Coca cola are Pepsi, Dr Peppers, Gatorade, Red Bull, Lipton, Schweppes or Craft sodas. Second, consideration set which are options before purchasing, of Coca-Cola are Pepsi or soda from each countries.