Ch 18. Social media and Marketing of Coca Cola

Ch 18. Social media and Marketing of Coca Cola

YouTube was the first social media platform Coca Cola joined. Their first ever YouTube channel went live on January 1, 2006. At present, they have 677, 555 subscribers and millions of views on each post. Coca Cola today has over 96 million fans on Facebook. Coca Cola publicizes ads, endorsements, applications on Facebook.