Ch 2. S.W.O.T of Coca Cola by Younghwan Ryu

Ch 2. S.W.O.T of Coca Cola

• Strengths

1. World’s largest beverage company
2. Strong marketing and advertising

• Weaknesses

1. Reliance on carbonated drinks
2. Negative publicity

• Opportunities

1. Growth in beverage consumption
2. Increasing bottled water demand

• Threats

1. Changing user demand for competitor drinks
2. Local brands in different countries