Ch 11. Development of Coca Cola by Younghwan Ryu

Ch 11. Development of Coca Cola 

In 1886 Dr. John S. Pemberton(below) created one drink and sold this drink for 5 cents per glass however, the daily servings were nine servings. Asa Candler(above) bought brand in 1888 and put the name as Coca Cola; now its daily servings are estimated at 1.9 billion globally.

Ch 3. Social Responsibility of Coca Cola by Younghwan Ryu

Ch 3. Social Responsibility of Coca Cola 

Coca Cola, They give back at least 1% of the Company’s operating income annually to various programs. In 2014 alone, they gave back $126 million, or 1.3% of their operating income through water stewardship programs, education, women’s empowerment, humanitarian and disaster relief programs in middle east.

Ch 2. S.W.O.T of Coca Cola by Younghwan Ryu

Ch 2. S.W.O.T of Coca Cola

• Strengths

1. World’s largest beverage company
2. Strong marketing and advertising

• Weaknesses

1. Reliance on carbonated drinks
2. Negative publicity

• Opportunities

1. Growth in beverage consumption
2. Increasing bottled water demand

• Threats

1. Changing user demand for competitor drinks
2. Local brands in different countries

Ch 1. Mission statement and history of Coca Cola by Younghwan Ryu

Ch 1. Mission Statement and History of Coca Cola

• Brief History

Coca Cola is a carbonated soft drink manufactured by The Coca Cola Company. Originally marketed as a temperance drink and intended as a patent medicine.

• Mission Statement

Coca Cola’s vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit.