Ch 16. Advertising, Public Relations and Sales Promotion of Coca-Cola

Ch 16. Advertising, Public Relations and Sales Promotion of Coca Cola

https://www.youtube.com/watch?v=ufnZ-JLyBnk
Coca cola takes a friendly and everyday approach for 10-20-year-old consumers. For that reason, their advertisements feature groups of 10-20 year-old, rather than famous actors or models. Thus producing an image that they are accessible whenever and anywhere in everyday living like daily goods. That advertisement displays their goal exactly.

Ch 14. Retailing of Coca Cola

Ch 14. Retailing of Coca Cola

Whether we are in Corona pandemic or not, best way of retailing Coca Cola is through supermarkets. Even though city was shut down, supermarkets are still opened. Moreover, Coca Cola seeks it reaches out to 10-20 years old as daily goods, so for this approach supermarkets are suitable.

Ch 6. Consumer decision making of Coca Cola

Ch 6. Consumer decision making of Coca Cola

First, evoked set which are popping up when we think about Coke, of Coca cola are Pepsi, Dr Peppers, Gatorade, Red Bull, Lipton, Schweppes or Craft sodas. Second, consideration set which are options before purchasing, of Coca-Cola are Pepsi or soda from each countries.

Ch 5. Global vision of Coca Cola

Ch 5. Global vision of Coca Cola

Refresh the world, Make a difference

Coca Cola’s global vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Ch 4. Target market for Coca Cola by Younghwan Ryu

Ch 4. Target market for Coca Cola

The target market for Coca Cola is people who are teenagers or twenties. According to the company's marketing statement, Coca Cola is avoiding extensive advertising to children and disclosing nutritional information of all products to parents in order to allow them to decide what their children should drink.